The start of any project can feel ambiguous and even a little daunting. We’re usually facing a big, messy problem. It can feel like we’re standing in a dense fog, unsure which direction to go.

Without clarity on the questions we're trying to answer, it's hard to know which actions make sense. Jumping straight into action often means we're also jumping in with assumptions—and that opens the door to a whole set of new problems.

In a team setting, the risks are even greater. People may head off in different directions. And even if everyone is doing great work, misalignment leads to wasted time, duplicated effort, and missed opportunities.

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